E-commerce shipping wastes $20 billion of cardboard each year.
To combat this issue, we created a B2B campaign for Shift, a reusable, modular shipping box that is eco-friendly and serves the future of e-commerce.
Concept Video
Shift containers have an adjustable, internal grid that accommodates various product sizes, eliminating the need for bubble wrap and packing peanuts.
Print advertisements will be placed in business magazines.
We will target e-commerce representatives at trade shows by offering them a chance to ship all their trade show swag home, using a Shift container. This gives us an opportunity to put our collateral front and center.
A brochure detailing the benefits of the Shift model will be included in the shipment.
CW: Joel Stiling
Box Design: Brad Regruto